Introduction to the Course
The Three P's: Finding Your Purpose, Passion and Perseverance
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Introduction to the Three P's (2:53)
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Entrepreneurs Discuss the Power of Purpose (10:59)
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The Power of Purpose (written exercise)
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Entrepreneurs Discuss the Power of Passion (5:39)
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Entrepreneurs Discuss the Importance of Perseverance (8:17)
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Assessing Your Passion & Perseverance (written exercise)
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Entrepreneurs Discuss Maintaining Purpose, Passion and Perseverance (6:28)
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Strategies for Maintaining Purpose, Passion and Perseverance (written exercise)
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Bonus Video: Jeff Wester - Founder, Ponderosa Forge & Ironworks. (2:00)
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Lesson Quiz
Building on What You Already Know
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Introduction from Mike Glauser, Author, Main Street Entrepreneur (1:56)
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Entrepreneurs Discuss Building on What You Know (7:10)
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Eric Schulz: Branding and Marketing Expert - How not to generate ideas. (3:45)
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Intro to Exercise (1:29)
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Generating Business Ideas
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Evaluating Your Experience (written exercise)
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Bonus Video: Power Practical - Creating power from fire. (2:00)
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Lesson Quiz
An Idea Versus a True Business Opportunity
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Introduction: The Five Steps of a True Opportunity (3:20)
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Step 1: Entrepreneurs Discuss the NEED (9:14)
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Evaluating Your Need (exercise)
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Step 2: Entrepreneurs Discuss EXPERIENCE (8:33)
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Evaluating Your Experience (exercise)
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Step 3: Entrepreneurs Discuss RESOURCES (5:41)
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Evaluating Your Resources (exercise)
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Step 4: Entrepreneurs Discuss CUSTOMERS (7:11)
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Evaluating Customers Who are Ready to Buy (exercise)
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Step 5: Entrepreneurs Discuss Business MODEL (5:34)
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Evaluating Your Business Model (exercise)
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Bonus Video: Sheila Kemper Dietrich - Founder of Livliga (3:59)
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Lesson Quiz
Writing Your Full Business Plan
Understanding Your Industry
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Introduction to Understanding Your Industry (2:20)
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Living in the Boundary Intro (1:21)
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Entrepreneurs Discuss Living in the Boundary (9:05)
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Intro to Industry Characteristics (0:39)
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Entrepreneurs Discuss Industry Characteristics (5:34)
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Evaluating Industry Characteristics (exercise)
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Intro to Competition (0:42)
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Entrepreneurs Discuss Competition (3:52)
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Evaluating Your Competition (exercise)
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Intro to Vendors and Suppliers (0:41)
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Entrepreneurs Discuss Vendors and Suppliers (12:25)
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Evaluating Your Vendors and Suppliers (exercise)
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Intro to Customer Groups (0:48)
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Entrepreneurs Discuss Customer Groups (6:16)
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Evaluating Customer Groups (exercise)
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Intro to Substitute Products (1:21)
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Entrepreneurs Discuss Substitute Products (3:06)
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Evaluating Your Substitute Products (exercise)
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Bonus Video: Jackson Hole Buffalo Meat Co. (2:40)
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Lesson Quiz
The Legal Stuff: Your Business Entity & Intellectual Property
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Intro to the Legal Stuff - Mike Glauser (0:49)
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Your Business Name, Web Domain, EIN Number, Registration and Business License.
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Intro to Legal Structures - Mike Glauser (1:15)
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Attorneys Discuss Types of Legal Structures (2:56)
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Attorneys Discuss Sole Proprietorships (2:58)
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Attorneys Discuss General Partnerships (1:48)
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Attorneys Discuss the Limited Liability Company (LLC) (5:46)
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Attorneys Discuss the C Corp & S Corp (6:04)
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Summary of Legal Structures (Quick Guide)
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Choosing Your Business Entity (exercise)
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What is Intellectual Property? (3:19)
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Attorneys Discuss Trademarks (7:21)
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How to Register a Trademark (written exercise)
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Attorneys Discuss Patents (6:12)
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How to Register a Patent
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Attorneys Discuss Copyrights (3:30)
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How to Register a Copyright
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Attorneys Discuss Trade Secrets (4:27)
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Keeping Your Trade Secrets
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Bonus Video: Allen Lim - Founder of Skratch Labs (3:25)
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Lesson Quiz
Building Your Brand
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Intro to Building Your Brand with Russell Fisher (3:04)
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Experts Discuss Branding (7:49)
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Eric Schulz - Branding & Marketing Expert: Everything communicates. (2:30)
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Eric Schulz - Branding & Marketing Expert: An integrated branding strategy. (1:22)
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Eric Schulz - Branding & Marketing Expert: Your brand is the centerpiece of everything you do. (3:47)
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Defining Your Company Values (exercise)
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Defining Your Customer Persona (exercise)
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Defining Your Brand Essence (exercise)
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Creating Your Brand Expression (exercise)
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Maintaining Brand Integrity (exercise)
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Bonus Video: David Cann, Founder of Double Robotics (1:43)
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Lesson Quiz
Maximizing All of Your Resources
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Intro to Resources - Mike Glauser (2:50)
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Entrepreneurs Discuss Creating More With Less (7:01)
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Entrepreneurs Discuss Bootstrapping (11:29)
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15 Strategies for Effective Bootstrapping
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Taking Inventory of Your Resources (exercise)
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Creating Your Bootstrapping Strategy
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Bonus Video: Shasta Leatherworks (4:03)
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Lesson quiz
Low-Cost Marketing
Funding Options for Your Business
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Intro to Debt Financing (1:41)
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Entrepreneurs Discuss Debt Financing (9:16)
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Sources of Debt Financing
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Criteria for Securing Loans
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Debt Financing Exercise
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Intro to Equity Financing (1:31)
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Entrepreneurs Discuss Equity Financing (9:13)
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Sources of Equity Financing
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Equity Financing Exercise
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Bonus Video: Bill Bezuk - Founder, Eugene Backyard Farmer (3:25)
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Lesson Quiz
Developing Your Supporting Cast: 3 Steps to Surround Yourself With the Right People.
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Introduction to the 3 Steps
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Assessing Your Team Needs (Exercise)
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Step 1: Building a Brain Trust (Entrepreneur Video) (9:56)
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Developing Your Brain Trust (exercise)
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Step 2: Building a Team (Entrepreneur Video) (7:56)
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Developing Your Core Team (exercise)
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Step 3: Strategic Partnerships (Entrepreneur Video) (8:15)
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Developing Your Strategic Partnerships (exercise)
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Bonus Video: Brian Morgan - Founder of Adventure Life (4:36)
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Lesson Quiz
Building a Community of Raving Fans: Mastering Customer Service
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Introduction to Customer Service (1:46)
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Entrepreneurs Discuss Customer Service (5:54)
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The Four Levels of Customer Service (1:12)
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Entrepreneurs Discuss Customer Expectations (10:35)
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Offering the Highest Levels of Service (exercise)
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Providing Value (0:44)
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Entrepreneurs Discuss Providing Value (9:34)
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Listen. Listen. Listen. (0:47)
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Entrepreneurs Discuss Listening to Your Customers (7:40)
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Create the Relationships (0:32)
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Entrepreneurs Discuss Customer Relationships (4:50)
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Creating Systems for Customer Service
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Bonus Video: Steve Sullivan, Founder of Stio (2:28)
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Lesson Quiz
Planning for Pivots and Diversification
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Step 1: Pivoting to Gain Initial Traction (2:09)
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Entrepreneurs Discuss Pivoting (6:25)
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Gaining Initial Traction (exercise)
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Step 2: Pivoting to New Opportunities (1:51)
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Entrepreneurs Discuss New Opportunities (8:20)
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Finding New Opportunities (exercise)
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Bonus Video: Patrick Hayden, The Kentucky Gun Company (2:31)
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Lesson Quiz
Key Financial Ratios
Making a Difference With Your Business
Course Conclusion
The Archives: Raw interviews of our entrepreneurs.
